Kirusa, an Information Technology company that provides telecoms and social media solutions, has introduced ‘myGenie’, a free airtime app for prepaid Android users in Nigeria.
The myGenie app allows Android users to explore and download new and popularAndroid apps.
myGenie users are rewarded with free airtime credits for downloading, installing and using the Android apps.
According to Kirusa, they can use the free credits to recharge their mobile numbers or gift the airtime credits to their friends and family.
“What’s more is that myGenie also provides free airtime credits when a user invites their friends to the app, and when their friends start downloading apps via myGenie,” the firm said.
According to it, the apps that can be downloaded through myGenie range from games through dating to local utility apps.
Some of the apps available on myGenie at the time of launch include InstaVoice, 474Recharge, Zamba Caller, APUS Launcher, Super B Clearer, BBM, UC Browser, and more.
Speaking on the occasion, The Head, Financial Inclusion, African Development Bank, Robert Masumbuko, said, “We are excited about myGenie app being launched in Nigeria. African mobile app developers will now have the opportunity to reach out to a wider audience and get assured usage of their apps. It will also influence app usage market, thereby opening doors for fresh investments in this sector.”
The Head of Content Partnership at TwinPine, Jonnas Anyanwu, said, “myGenie is a disruptive innovation in the mobile advertising space. We hope that it will carve out a new market for the app developers and support them in reaching their customers in more efficient ways than before.”
The App Owner, 474Recharge App, David Kruyt, said, “myGenie is an altogether new way of promoting the app developer community. It is a simple way to reach out and get the app campaigns organised.
“The most exciting part is that myGenie helps in usage and retention of the apps by incentivising customers in Nigeria, making it a win-win for both app developers and customers.”
The Chief Executive Officer, Kirusa, Inderpal Mumick, said, “Our vision is to grow the mobile ecosystem, and to fuel entrepreneurship in Nigeria by creating a platform for the local app developers to reach out to their customers in a seamless manner, by assisting them in their app promotion efforts.”